WHO WE ARE

At Alpha, we’re redefining what parents can expect from kids’ glasses. Offering the perfect balance of great quality, stylish affordability and an amazing warranty.

Quality = Durability

Our frames are built for adventure. Crafted from top-quality, ultra-durable materials designed to handle all-day play, sports, and everything in between. No matter the activity, our Alpha frames are built to last through your kid's journey—so they can explore it all without holding back.

Style + Affordability

We always offer the best price, because parents shouldn’t have to choose between affordability and their child’s comfort, style, and development. We believe every kid deserves durable, stylish eyewear without breaking the bank. Learn more about your eligibility for the government $300 refund for all kids under 18. 

4-year Warranty

Alpha for Kids offers the best 4-year warranty, because we know life with kids is anything but predictable. Our frames are built tough to handle heavy wear and active play, but if anything does happen, you're covered. No hassle, no stress—just peace of mind, guaranteed.